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Dec 30 2009

The Arcade section on the website of popular casino and gambling brand Betfair offers something a little bit different to its fans. The Arcade page boasts various games that are more likely to be found in an amusement arcade than in a casino, enhancing the user experience. The fact that the games are different from what most sites are offering makes Betfair very attractive. So Betfair’s games stand out from the rest of the betting sites on the web, but are they really all that great?

In addition to all of the standard bells, whistles and great offers on this time of year, Betfair use use bright graphics and eye-catching colours in their games. This really adds to the experience, and almost transports you to the arcade halls of your youth. The very popular ‘Bejewelled’ has some of the brightest colours and fancy graphics of all. Some of the arcade games that are offered are related to television programmes, which adds to the entertainment. This move enables Betfair to reach a larger audience, in addition to enhancing the experience of existing players.

One game that has done particularly well is the slot machine based on the ITV1 reality talent search The X-Factor. Another game that is based on a television programme on the Betfair site is Hole in the Wall, which is based on a primetime Saturday evening game show of the same name. Both of these games are slot machines, and cater to players looking for a standard method of betting with a more modern twist.

The site itself is easy to navigate; there are large pictures advertising these games, and these massive and creative images act as the links which players should click on when they want to play the games.

Other games that have proved extremely popular are Monopoly and Deal or no Deal, both of which have very large amounts of regular players, all of whom are hoping to strike lucky and win life changing amounts of prize money. The large majority of games such as these are based on television programmes, or on familiar childhood board games.